What kind of media institution might distribute your media product and why?

I think that the people of today are very up to date with the latest technologies; such as iPads, smart phones and other new gadgets, so this is why I've chosen to distribute my magazine through a online method rather than the common choice of paper copies selling in a shop. My choice to ignore the large companies like Bauer and IPC is that I think the future of media is through the internet.

Turntable magazine would still produce the same product, however thousands of pounds will be saved due to the high expenses of printing a magazine and the costs of distributing it. Another reason for my choice is that the internet and website allows for a much more accurate figure for my circulation number, this is because the numbers on the magazine page can easily be tracker and counted. Not only this, but I could also discover what articles were most popular by counting views on a certain page and advertisements can be adjusted accordingly.

A disadvantage to this method is that it would be hard for the magazine to get off the ground and not only that but income for the magazine may struggle as customers are less likely to part with their money over the internet as its a longer process. Not only is it a longer process, but some people may be new to the internet and struggle with how the whole thing works. It would be hard to become well known as its not going to be in the persons eye-line if they go into say WH Smiths, they may not be after a magazine but they'll still see it. However, if its based through a website people only usually only find it if they are wanting to find it.

I think it would also be a good step to get sponsorship on the television through a awards show or maybe a sports team, this would attract more people to the site, especially if the awards show is already aimed at the genre of music my magazine specializes in. Example of sponsorship on a awards show:

However, through online distribution alone, the price of the magazine has to be relatively due to the no physical copy of the magazine for the reader, this would make the magazine much more appealing to people.