I
think that the people of today are very up to date with the latest
technologies; such as iPads, smart phones and other new gadgets, so
this is why I've chosen to distribute my magazine through a online
method rather than the common choice of paper copies selling in a
shop. My choice to ignore the large companies like Bauer and IPC is
that I think the future of media is through the internet.
Turntable
magazine would still produce the same product, however thousands of
pounds will be saved due to the high expenses of printing a magazine
and the costs of distributing it. Another reason for my choice is
that the internet and website allows for a much more accurate figure
for my circulation number, this is because the numbers on the
magazine page can easily be tracker and counted. Not only this, but I
could also discover what articles were most popular by counting views
on a certain page and advertisements can be adjusted accordingly.
A
disadvantage to this method is that it would be hard for the magazine
to get off the ground and not only that but income for the magazine
may struggle as customers are less likely to part with their money
over the internet as its a longer process. Not only is it a longer
process, but some people may be new to the internet and struggle with
how the whole thing works. It would be hard to become well known as
its not going to be in the persons eye-line if they go into say WH
Smiths, they may not be after a magazine but they'll still see it.
However, if its based through a website people only usually only find
it if they are wanting to find it.
I
think it would also be a good step to get sponsorship on the
television through a awards show or maybe a sports team, this would
attract more people to the
site, especially if the awards show is already aimed at the genre of
music my magazine specializes in. Example of sponsorship on a awards
show:
However,
through online distribution alone, the price of the magazine has to
be relatively due to the no physical copy of the magazine for the
reader, this would make the magazine much more appealing to people.
