Media Kit

Contents Page Photos (un-edited)

First draft of Double Page Spread Article

This is our exclusive interview with the newly crowned 'King of the Decks', DJ Target. We asked him 7 questions, 5 we're from us here at Turntable magazine and the last 2 were the best and most creative question sent in from you guys submitted last issue.

Question 1) What's been the highlight of your DJ'ing career so far?

“The highlight of my career has got to be my first time behind the decks in front of a large audience. It was last October, I was flown out to New York as a quick fix support act for a Skrillex gig, as the booked support act was taken ill. I was only 16 and this was a massive thing time for me, I'd barely performed in front of a thousand people let alone 14000 in Madison Square Garden. The crowd were sick and I couldn't believe where I was. I performed a 30 minute set and even got a stage dive at the end of it. It was f**king incredible and I couldn't have wished for a better spring board into the world of professional DJ'ing. So that has to be my highlight.”

Question 2) How do you feel about being the youngest DJ to be crowned best in the world?

“It's actually incredible, I couldn't have dreamed of getting this reception so early on in my career. I just started to make tracks in my bedroom between college work, sleeping and partying haha. I would then post them on YouTube and hope for the best really. It's unbelievable to think I'm better than everyone else in the world, I can't quite believe it myself.''

Question 3) Will there be any new material coming out in the next year?

“Definitly. At the minute it's a bit confidential, although, I can say it is looking to be my best year yet. I have a new album dropping in November, and it has some sick collabs (collaborations to me and you) on and also has some of the best beats and drops I've made in years. I'm working on some of the tracks now and they are definitely something to look forward too, I know that sounds big headed but I couldn't give a s**t, this stuff is dope”.

Question 4) What got you into DJ'ing in the first place?

“Well, it began as a strong love for the party type of music, like your Swedish House Mafia and whatever, I was also into the whole heavy dubstep and drum and bass scene. And I thought, if I can make music, I can choose what I listen to, so from then on in it progressed into a hobby of mine. Within a few months, I found I had a knack for it and one day a record label must've seen my stuff online and got in contact with me, its all escalated from there to be honest.”

Question 5) This is the last of the ones from us here at Turntable, we've heard the rumours of other bands wanting you to join them, fancy explaining these?

“Haha, you heard about that? Well, it wasn't really a band, but the manager or agent or whatever who was representing Robbie Williams approached me some time a few months back was really into the idea that I should make tracks that would suits Robbie's style so we can do his thing to them and sell them. I mean, obviously he's looking to get back into the business and all, but no offence to the guy, but his style of music is not was I'm into and I'd never do something if I didn't enjoy it.”

Question 6) Right, these next to are from our readers, they are a bit strange so be prepared, In the event of a zombie apocalypse, what would you do?

“Right, you may not think it, but do already have a rough idea of what I'd do in this situation. Everyone knows that you need some sort of weapon to survive, and I used to be keen cricketer so I'm set for cricket bats, because where the f**k would you get guns from in the UK. I'm quite the savy and observant person so I'd be on this well before other so I'd have time to get to where I want to be, which is the closest apart block, top floor with bags of rations and maybe some spare clothes, you never know what you might get on your new jumper. But yeah, I'll leave it at that, haha.”

Question 7) Final Question in our exclusive interview; What's the stupidest thing you've ever done?

“Haha, I may only be 18, but you wouldn't believe all the stupid things I've done. But, I think the worst is this one time me and some mates we're just having a drink in my bedroom, which at this point was also where I can my music, and you know how it is when your drunk, drinks get spilt and things get ruined. Well, the drunker we got the madder things got, it started with drinks being spilt on my mixers and equipment, that was annoying as sh*t to start, however it got a whole lot worse when I thought it was a great idea to get my lighter out and burn papers in my room. All I can say from here is that I somehow set my bed on fire and from that day onwards I've lived on my own with a separate studio for anything work related. I think that's the most stupidest thing I've done, well oone of them anyway, haha”.   

Finished Products

Who would be the audience for your media product?

Demographic:

The demographic profile of my target audience would be in the ABC1 category of the social scale of class. This means the person would be of middle class or above, with a good amount of disposable income. They also can be of any age or gender, baring in mind they enjoy or take an interest in the genre of music I have chosen for my magazine. A persons gender or age wouldn't restrict them from buying/reading my magazine. It is also aimed at people of all educations, not just people who didn't attend any sort of college for example.

What they buy:

My target audience would usually have a sizeable amount of disposable income as previously mentioned. With this in mind, they would spend money on the more higher end in quality of items. For example, in fashion, they would be somewhat up to date with fashions and would be willing to spend that little more on products if they looked good, such a Nike or Levi Jeans. This also helps me decide what companies to approach for advertising in the magazine. A fair chunk of my audience would also be into some sort of gaming, and this can also be capitalized upon through advertising. This trend is because my music genre is often closely related with parts of the gaming industry through soundtracks and advertising campaigns. The picture above is a typical example of my target audience and their choices in clothing have been labelled by brand, which all cost above the average due to the designer branding.

Psychographic:

The psychographic profile of my target audience would be fairly open. They wouldn't have to be of any believe or have any certain opinions about music. They would only have to have a passion in the love for Dj music and value it highly. The lifestyle of the person wouldn't have to be flashy or rich, they can have any lifestyle they like. Their interests as a person would obviously be the genre of music and they may even enjoy Dj'ing itself. Also, as previously mentioned, they could have a interest in gaming of some sort. Partying and raves is also popular with people interest in my genre of music meaning they would be interested in the content of my magazine. My audience might conisider themselves 'cutting edge' or 'individuals' and like to stand out from the crowd.

I think my target audience would buy my magazine as it contains the lastest information and news on things they would be interested in. Despite it not covering a niche in the market (as Mixmag is a fairly similar magazine) I think my magazine would grow in popularity through my target audience due to it being online allowing easy access on tablets and smartphones. This is key as my audience would be usually quite young, but not always, and Dj'ing music thrives on websites like YouTube, as smaller artists are posting content all the time.

Looking back at your preliminary task (the college magazine task), what do you feel you have learnt in the progression from it to full product?

Here are two of products in this course. The left picture is my preliminary work creating a College Magazine Cover and on the right is my finished music magazine cover. Personally, I can very easily see the differences in quality between the two images. Before creating the college cover I had never touched Photoshop and and you can see that in the picture. Compared to my now finished music cover, you can tell this one is a lot better in every way.

I instantly notice the use of certain fonts on each of the covers. The college cover seems like not much thought was taken in choosing the font, however, in the other cover you can see more effort has been out in, where I selected relevant fonts that somewhat complimented the cover, didn't look out of place and suited the genre of the magazine (Dj'ing music). I also notice the colouring on the college cover and see how it's lacking and seems a bit bland and boring. In my newer cover I made the colours and they appear a lot brighter on the page. They are also useful when a person first looks at the cover, drawing their eye to certain parts of the cover and you want their attention to be focussed on.

I also developed my skills in using pictures. In the college cover, I decided at the time to use one photo and fit it to the whole where as in the music magazine cover I thought it would look better with one photo cut out from its background and I later added the coloured effects coming off the back of it. The effects are actually a copy of the photo, but with a colour overlay, something that I wouldn't have known how to do when doing my college cover which in itself shows my progress using the software.

Within photoshop I used a tool called 'blending options'. On both of my products I used the effect of a drop shadow. This makes the item stand out from the background, giving it a 3d effect. However, my use of the blending options in my music magazine cover is a lot more subtle and discrete. This makes it less noticeable and easy on the eye. This is definitely something I learnt from the result of my college magazine cover.

A final point on my covers, I have developed my understanding of magazine cover layouts immensely. The college cover was laid out very poorly, with two coverlines slapped on the side without have any kind of main coverline. My main cover however, has been planned out and has a much more structured lay out and is over all a lot better. I think knowledge came from analysing other professional magazine covers and taken ideas from a lot of them and applied them to my own to get the best effect possible using my current skill set.  

What kind of media institution might distribute your media product and why?

I think that the people of today are very up to date with the latest technologies; such as iPads, smart phones and other new gadgets, so this is why I've chosen to distribute my magazine through a online method rather than the common choice of paper copies selling in a shop. My choice to ignore the large companies like Bauer and IPC is that I think the future of media is through the internet.

Turntable magazine would still produce the same product, however thousands of pounds will be saved due to the high expenses of printing a magazine and the costs of distributing it. Another reason for my choice is that the internet and website allows for a much more accurate figure for my circulation number, this is because the numbers on the magazine page can easily be tracker and counted. Not only this, but I could also discover what articles were most popular by counting views on a certain page and advertisements can be adjusted accordingly.

A disadvantage to this method is that it would be hard for the magazine to get off the ground and not only that but income for the magazine may struggle as customers are less likely to part with their money over the internet as its a longer process. Not only is it a longer process, but some people may be new to the internet and struggle with how the whole thing works. It would be hard to become well known as its not going to be in the persons eye-line if they go into say WH Smiths, they may not be after a magazine but they'll still see it. However, if its based through a website people only usually only find it if they are wanting to find it.

I think it would also be a good step to get sponsorship on the television through a awards show or maybe a sports team, this would attract more people to the site, especially if the awards show is already aimed at the genre of music my magazine specializes in. Example of sponsorship on a awards show:

However, through online distribution alone, the price of the magazine has to be relatively due to the no physical copy of the magazine for the reader, this would make the magazine much more appealing to people.