My
target audience in terms of demographics falls into the class
category of ABC1, making them middle class with a fair amount of
disposable income. They also can be of any age, however, they would
mostly be a younger age due to the genre of music being more modern
and not something that is usually liked by older people. In relation
to this, the gender can be either male or female. They will tend to
be people who live in the city as the genre of music suits a city
life. The psychographic side to my target audience would be that they
have to have a passion for the genre of music, whether it them being
a DJ themselves or just to be a fan of the genre. My audience could
also be fans of gaming, this is because the style of music included
in the magazine tends to be hits with gamers and is even sometimes
included in games or films. An example of this would be the
soundtrack to the newer Tron film, this was made by DJ's Daft Punk
who produce music similar to that which would be featured in the
magazine.
Through
the use of my media products, I have mainly represented my target
audience as a selected group of people who enjoy partying and tend to
be very sociable. I have implied this by featuring articles in my
magazine that talks about clubs and parties. Clubs are also usually
related to drink and alcohol. This means that companies who produce
alcoholic drinks could be interested in advertising my in my magazine
due to the stereotypical reader being interested in such a thing.
I
have also assumed that my target audience are fairly intelligent in
the genre of music through my choice of language in my DPS (double
page spread article). This is showed through terms like 'King of the
Decks' which the reader can now assume, means the best DJ in the
world.
The
photos in my final products are all very laid back and fairly casual.
This is a representation of my target audience, as they would be
fairly relaxed and this is shown in my photos through certain poses
like this one for example. The looking away from the camera and the
smile/laughing face all adds to the relaxed feel. I also feel that I
have challenged some stereotypes to do with the younger generation of
today. I feel they are usually shown to be aggressive and violent,
however, as I just previously explained, through the use of softer
poses and less aggressive colour schemes. Another challenged
stereotype is that a 'geeky' look being 'uncool', however, in this
photo the geek glasses are used to make a cool look rather than
making something 'uncool'. The colour scheme I have chosen links with
my target audience as it's all quite bright, the reds and yellows,
which again sells the club and party theme.
