How does your media product represent particular social groups?

My target audience in terms of demographics falls into the class category of ABC1, making them middle class with a fair amount of disposable income. They also can be of any age, however, they would mostly be a younger age due to the genre of music being more modern and not something that is usually liked by older people. In relation to this, the gender can be either male or female. They will tend to be people who live in the city as the genre of music suits a city life. The psychographic side to my target audience would be that they have to have a passion for the genre of music, whether it them being a DJ themselves or just to be a fan of the genre. My audience could also be fans of gaming, this is because the style of music included in the magazine tends to be hits with gamers and is even sometimes included in games or films. An example of this would be the soundtrack to the newer Tron film, this was made by DJ's Daft Punk who produce music similar to that which would be featured in the magazine.

Through the use of my media products, I have mainly represented my target audience as a selected group of people who enjoy partying and tend to be very sociable. I have implied this by featuring articles in my magazine that talks about clubs and parties. Clubs are also usually related to drink and alcohol. This means that companies who produce alcoholic drinks could be interested in advertising my in my magazine due to the stereotypical reader being interested in such a thing.

I have also assumed that my target audience are fairly intelligent in the genre of music through my choice of language in my DPS (double page spread article). This is showed through terms like 'King of the Decks' which the reader can now assume, means the best DJ in the world.

The photos in my final products are all very laid back and fairly casual. This is a representation of my target audience, as they would be fairly relaxed and this is shown in my photos through certain poses like this one for example. The looking away from the camera and the smile/laughing face all adds to the relaxed feel. I also feel that I have challenged some stereotypes to do with the younger generation of today. I feel they are usually shown to be aggressive and violent, however, as I just previously explained, through the use of softer poses and less aggressive colour schemes. Another challenged stereotype is that a 'geeky' look being 'uncool', however, in this photo the geek glasses are used to make a cool look rather than making something 'uncool'. The colour scheme I have chosen links with my target audience as it's all quite bright, the reds and yellows, which again sells the club and party theme.