Who would be the audience for your media product?

Demographic:

The demographic profile of my target audience would be in the ABC1 category of the social scale of class. This means the person would be of middle class or above, with a good amount of disposable income. They also can be of any age or gender, baring in mind they enjoy or take an interest in the genre of music I have chosen for my magazine. A persons gender or age wouldn't restrict them from buying/reading my magazine. It is also aimed at people of all educations, not just people who didn't attend any sort of college for example.

What they buy:

My target audience would usually have a sizeable amount of disposable income as previously mentioned. With this in mind, they would spend money on the more higher end in quality of items. For example, in fashion, they would be somewhat up to date with fashions and would be willing to spend that little more on products if they looked good, such a Nike or Levi Jeans. This also helps me decide what companies to approach for advertising in the magazine. A fair chunk of my audience would also be into some sort of gaming, and this can also be capitalized upon through advertising. This trend is because my music genre is often closely related with parts of the gaming industry through soundtracks and advertising campaigns. The picture above is a typical example of my target audience and their choices in clothing have been labelled by brand, which all cost above the average due to the designer branding.

Psychographic:

The psychographic profile of my target audience would be fairly open. They wouldn't have to be of any believe or have any certain opinions about music. They would only have to have a passion in the love for Dj music and value it highly. The lifestyle of the person wouldn't have to be flashy or rich, they can have any lifestyle they like. Their interests as a person would obviously be the genre of music and they may even enjoy Dj'ing itself. Also, as previously mentioned, they could have a interest in gaming of some sort. Partying and raves is also popular with people interest in my genre of music meaning they would be interested in the content of my magazine. My audience might conisider themselves 'cutting edge' or 'individuals' and like to stand out from the crowd.

I think my target audience would buy my magazine as it contains the lastest information and news on things they would be interested in. Despite it not covering a niche in the market (as Mixmag is a fairly similar magazine) I think my magazine would grow in popularity through my target audience due to it being online allowing easy access on tablets and smartphones. This is key as my audience would be usually quite young, but not always, and Dj'ing music thrives on websites like YouTube, as smaller artists are posting content all the time.